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Why it exists

Good coffee got complicated

You find a roaster you like. Then another. Then another. Each one means a new site, a new cart and your card details again. Then you are keeping track of what you have tried, what is on its way, and the one you meant to order next. It turns into a job.

And the subscriptions that promise to fix that send everybody the same bag.

So BeanHub is the other option. Every roaster in one place, one checkout, and enough detail on each coffee that you can pick for yourself instead of taking what was picked for everyone.

What is on here is not my taste. The roasters bring what they bring, and you choose.

Who it is good for

It only works if it works for everyone

01

Good for you

One cart, one checkout, and every roaster in the same search. Filter by origin, process, roast level or tasting notes, keep your orders in one place, and rate what you drink so the next pick is easier.

02

Good for roasters

Orders without any extra marketing. A roaster connects their store once, their coffees and shipping stay in sync, and orders land where their team already works. BeanHub sells alongside their own store, never against it.

03

Good for growers

Ten percent of what BeanHub earns goes back to where the coffee is grown. Nothing has been sent yet. I'll say when it has.

BeanHub earns a commission on each order, agreed with each roaster. That is the whole model: no ads, no paid placement, and nothing sold about you.

AJ Whalley, who runs BeanHub
The person behind it

I'm AJ

I grew up in the highlands of Papua New Guinea, which is coffee country, so maybe this was always going to happen.

In 2021 I bought my first grinder and a pour-over kit. One of my early orders, from Almanac Coffee, tasted exactly like strawberry jam. I could not believe coffee could do that, and I have been chasing the feeling ever since.

I am not a coffee expert and I am still learning. That is part of why BeanHub works the way it does: it hands you the range and the detail rather than telling you what is good.

I know every roaster on here personally, and I answer every email myself. If something goes wrong with your order, you are writing to the person who can fix it.

Where I stand
  • Independent roasters only. Never a brand owned by a conglomerate.
  • The price you see is the roaster's own price. I don't mark it up, and I don't run discount wars.
  • Your details are yours. They are never sold, and never used for anything you did not ask for.
What is next

Where BeanHub is heading

Some of this is being built and some is still an idea. None of it is on the site yet.

Underway

More Australian roasters

There are a lot of independents still to bring on, in every state.

Planned

Roasters from overseas

The roasters Australians already follow in the US and Europe, available here. And in time, BeanHub in those markets too.

In design

A coffee profile

A few questions about what you like and how you brew, then coffees that suit it.

Planned

A subscription that learns

Keep it going from the coffees you've rated, instead of a fixed list someone else chose.

Idea

The origin map

Shop by country and region on a map, and see where what you're drinking came from.

Planned

A coffee passport

What you have tried, where it came from, and a few awards along the way.

Underway

More writing

Guides on origins, processes, and getting more out of what you brew at home.

Your say

Tell me what to build next

The roadmap is public, and it is the clearest signal I get. Vote for what you want, or add an idea of your own. If you would rather just tell me, the contact page comes straight to my inbox.

Ready to find your next coffee?

“I've tried maybe five roasters. I know there are dozens more I'd love. I just never know where to start. This solves that completely.”

— Rick Z., Sydney